The more you know about past, the better you are prepared for the future.

History

THAT HAS ANCESTRAL ROUTES TO RICE FARMING

Asif Rice is owned by an agro based family having ancestral routes in the rice sector, from farming to retaildistribution since 1962. Our Journey started from Larkana, a city located in Sindh province of Pakistan. This city is known for its highest rice cultivation of many diﬀerent varieties. Asif Rice over the time has established & equipped itself with cuting edge technologies, value added services and well trained human resources throughout its rice growing, milling, processing and exports.

We export variety of Basmati & Non Basmati Pakistani rice, in all forms such as Brown – White – Parboiled and Steam rice to all regions. Our regular clientele is situated in 80 countries.

We have also established our distribution and sales oﬃces in diﬀerent countries.

GENERATION

Over 50 years we have learned a lot about rice and about how to create nutritional and tasty rice that brings natural goodness in life.

Mr. Abdul Wahid Bux (Late)

From 1906 to 1968
Started the farming of rice and gained expertise in rice growth and cultivation. He had insight on all aspects of rice farming and ﬁrst-hand experience of hands-on cultivation.

Mr. Shah Mohammad (Late)

From 1926 to 1986
Son of Abdul Wahid Bux lead his generation in farming learning from his father’s insight and a new found ambition to establish their own quality controlled rice mill. He set the corner stone for the establishment of what we today know as Asif Rice Mills

Mr. Haji Mumtaz Shaikh

Mr. Mumtaz Ali evolved and upgraded the already founded Shah Mohammad Rice Mill into an Asif Rice Mill. The installation of latest machinery of that time including rice husking machines and parboiling machines was done in his time, essential for keeping up with the times.

4TH GENERATION

Mr. Mohammad Hanif

Director Procurement
Mr. Mohammad Hanif is the man behind the procurement and logistics for Asif Rice Mills. Under his watch Asif Rice Mills has evolved and steadily risen in rank.

Mr. Asif Ali

Director International Aﬀairs
Mr. Asif Ali is our International representation and power house of ARM, his experience in International dealings and client servicing grants him a ﬁrm grip upon all aspects of communications in local and abroad market.

Mr. Kashif Mumtaz

Director Sales
Mr. Kashif Mumtaz is an assertive and formidable personality who creates a comfortable and conﬁdent environment for all retail clients which serves as the backbone of Asif Rice Mills.